180 LA commissioned myself and Scott Denton-Cardew to establish phase 2 of the HDNA ad campaign. We were brought in to develop new branding elements, rework the HDNA identity, art direct photography, and tighten up layouts to better preserve and simplify the campaign so it visually communicated and distinguished itself from phase 1.

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Project : Sony HDNA 2.0
Agency : 180 LA
Creative Direction : 180
Design & Art Direction : George Katz & Scott Denton-Cardew
Lead Production : Dan Howell
Production : Nick Cline | Alyssa Ablan | Jordan Chouteau